I don’t carry business cards.
There are lots of people (in fact most the people who I know) who do carry business cards with them all the damn time, everywhere they go. Some of the business cards are really creative, well thought out, visually appealing little bits of paper or plastic.
Nonetheless, even though I recognize that some business cards are cool, interesting, and appealing I still don’t carry them.
Why?
Good question. Here is my (several) answers:
~1~
I have received a TON of business cards. I have also thrown out / accidently lost on purpose many business cards.
Just because you get your card in a person’s hand does NOT mean that they will remember you, or that they will contact you at some later date. I just means that you got your card in their hands. THAS IT.
Some people might argue that if you card is in the person’s hand they are more likely to remember you / contact you later. This might be true, however I personally believe that if a person you meet takes the time to contact you later it is not because you have him or her a card, rather it is because you used some good social skills to make a good impression on that person.
In other words they remember you not your card. They contact you because you impressed them somehow, not because you got your card in their hand.
~2~
I find that for me (and I’m sort of reluctant to tell you all this because if you all start to do it it will lose it’s originality… but what the hell) people have remembered me more because I don’t carry or give out cards.
Here is an example- I’m walking the floor at a conference and I meet a guy somehow, and strike up a conversation. The guy who I’m talking with says to me “Do you have a card or something?”
I reply “No, I don’t carry cards. If you need a card to remember me I did something wrong. Just go to magic spell casting dot com and you can get my contact info there.” (I then pull out my phone and say) “Or, if you want to give me your contact info I’ll contact you.”
People seem to be impressed by this. It is a thing that other people don’t do, so when I do it people sort of raise their eyebrows, they take notice.
Behaviors that break patterns, but don’t piss people off, are the sorts of things that get remembered by people. See what I’m saying?
In addition to this me putting their contact info into my phone gives ME the power to contact them. I find that people are FAR more likely to call me back if I have called them first. I think this is because people are more motivated to return calls to contacts than they are to make that first phone call to a new contact.
~3~
Cards cost money, they take up space when I travel, they take up paper (and when you a person like me who is attempting to shrink your carbon footprint you do small to use less paper), and often times the information on them becomes out dated before I can give them all out.
In short- I find that business cards are more a pain in the ass than they are a refreshing cool breeze in the face…
(Does that metaphor work?)
…they tie me down more than they free me.
I guess when I do the cost benefit analysis of hauling cards to events, the benefits just don’t out weigh the costs.
~4~
After a person gets a card they feel like they can just walk away from you. I believe that people feel this way because when they get a card from someone they BELIEVE that they will contact that person later.
However, as I have all ready stated, that is rarely the case.
This is just one of those social behaviors that I think people have sort of adopted with out really thinking about it. It is a habit that has formed before people realized that it was forming.
The result is that to many REAL human interactions have been cut short because people exchanged cards.
The longer you talk to a person they more likely it is that they will remember talking to you, and that they will remember you as a person.
~5~
The last reason I don’t carry a card is because I find that they act as a bit of a distraction…
I speak from experience here, you see I use to carry cards. I remember one day before I went to a big conference I spent a LONG time making up a card. I wanted the thing to be prefect, so I really worked at the damn thing.
(I know not everyone is crazy about this stuff like me… so I’m speaking only for my self here… but I’m a person who can lose tons of time to detail… this is fine when I’m getting making money for paying attention to detail… but when I’m not getting paid it is just a huge fucking waste of my time…)
Then when I did go to the conference I gave out the cards and people glanced at them then shoved them into their pockets.
Most the people who got my card and shoved the card in their pockets did NOT call me back.
Conclusion: the huge amount of time that I spent making this damn card could have been spent in a much more productive manor.
In short: Because I’m that kind of person who gets really into detail, the creation of a card is something that sucks time, energy, and mental resources away from things that they could be better spent on.
~Fin~
And there you have it. Neil Gorman’s five reasons to not carry.
Hope you enjoyed reading it.
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